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RainFocus experts explain the top possibilities to consider.","action":{"cta":"Read More","url":"/blog/generative-ai-event-marketing"},"tagline":"25 Aug 2023 · Best Practices","featuredImage":{"src":"https://blog.rainfocus.com/wp-content/uploads/2023/08/Ai-Blog-Post.jpg","alt":"10 Use Cases for AI in Event Management"}},{"header":"25 Event KPIs to Boost Your Event Performance and Prove ROI","description":"In this post, we’ll describe the top 25 KPIs that event professionals are using to measure event success in 2023.","action":{"cta":"Read More","url":"/blog/event-kpis"},"tagline":"14 Aug 2023 · Event Data Measurement and ROI","featuredImage":{"src":"https://blog.rainfocus.com/wp-content/uploads/2023/08/KPI-Blog-header-scaled.jpg","alt":"Benchmarks and trends webinar"}},{"header":"Training for Success and Celebrating Wins: Sales Kickoff Ideas for Your Best Year Yet","description":"Disocver sales kickoff ideas to help motivate and prepare your sales representatives to sell products and services.","action":{"cta":"Read More","url":"/blog/training-for-success-and-celebrating-wins-sales-kickoff-ideas-for-your-best-year-yet"},"tagline":"1 Aug 2023 · Best Practices","featuredImage":{"src":"https://blog.rainfocus.com/wp-content/uploads/2020/08/SKO-Blog-Post-01-scaled.jpg","alt":null}},{"header":"Innovative Ways to Personalize Event Engagement","description":"Learn how to personalize event engagement with examples from “The Journey to Belonging Begins With Personalization,” one of our most popular INSIGHT sessions.","action":{"cta":"Read More","url":"/blog/innovative-ways-to-personalize-event-engagement"},"tagline":"14 Jul 2023 · Event Management","featuredImage":{"src":"https://blog.rainfocus.com/wp-content/uploads/2022/06/Artboard-17-01.png","alt":null}},{"header":"Mastering Lead Generation at Events: A Deep Dive Into Exhibitor Technologies","description":"The first step to enhancing on-site experiences for exhibitors is upgrading your lead generation technology. Learn more!","action":{"cta":"Read More","url":"/blog/lead-generation-at-events"},"tagline":"5 Jul 2023 · Event Execution","featuredImage":{"src":"https://blog.rainfocus.com/wp-content/uploads/2022/04/revised-stock-image.png","alt":null}},{"header":"How to Harness the Power of Events to Drive Business Growth","description":"In tough economic times, turn to proven strategies for event success. The new RainFocus e-book provides a complete guide.","action":{"cta":"Read More","url":"/blog/event-success-in-any-economic-climate"},"tagline":"28 Jun 2023 · Event Execution","featuredImage":{"src":"https://blog.rainfocus.com/wp-content/uploads/2023/06/updatedeconomicebookblogpost-scaled.jpg","alt":null}},{"header":"Conversations: Brian Gates on Breaking Down Silos and Harnessing Powerful Event Data","description":"The right event technology ensures events are integrated with the rest of the organization. Learn more in our conversation with Brian Gates.","action":{"cta":"Read More","url":"/blog/brian-gates-event-technology-integration"},"tagline":"21 Jun 2023 · Conversations","featuredImage":{"src":"https://blog.rainfocus.com/wp-content/uploads/2022/06/Conversations-Around-the-World.jpg","alt":null}},{"header":"Twelve Ways Marketing Teams Can Reuse Event Content","description":"Events generate a remarkable amount of content related to your organization’s products and services. Discover new ways to reuse event content.","action":{"cta":"Read More","url":"/blog/ways-marketing-can-reuse-event-content"},"tagline":"9 Jun 2023 · Event Management","featuredImage":{"src":"https://blog.rainfocus.com/wp-content/uploads/2022/06/Overcome-Virtual-Fatigue-1.png","alt":"Sustainabile events"}},{"header":"Anatomy of a Perfect Event Badge","description":"Event badges are important for an optimal experience for your attendees. Learn more about what makes a badge useful and convenient.","action":{"cta":"Read More","url":"/blog/perfect-event-badges"},"tagline":"24 May 2023 · Best Practices","featuredImage":{"src":"https://blog.rainfocus.com/wp-content/uploads/2022/10/mobile-app_blog-100.jpg","alt":null}},{"header":"Six Things to Consider When Evaluating Event Session Submissions","description":"Session attendance is a critical component of measuring event engagement and overall return on investment. Learn how to evaluate sessions that excite attendees.","action":{"cta":"Read More","url":"/blog/six-things-to-consider-when-evaluating-event-session-submissions"},"tagline":"9 May 2023 · Event Planning and Marketing","featuredImage":{"src":"https://blog.rainfocus.com/wp-content/uploads/2020/08/Graphic-scaled.jpg","alt":null}},{"header":"How to Optimize Your Event Hotel Booking","description":"Having supported some of the largest events worldwide, we share a few best practices for booking the right hotels and optimizing your event housing processes.","action":{"cta":"Read More","url":"/blog/how-to-optimize-your-event-hotel-booking"},"tagline":"27 Apr 2023 · Event Management","featuredImage":{"src":"https://blog.rainfocus.com/wp-content/uploads/2022/06/Screen-Shot-2022-06-28-at-3.00.43-PM.png","alt":"Hotel Booking"}},{"header":"What Is the Difference Between Zero-Party Data and First-Party Data?","description":"Both types of data provide valuable information while following privacy rules and steering clear of cookie challenges. Each has advantages.","action":{"cta":"Read More","url":"/blog/zero-party-data-first-party-data"},"tagline":"20 Apr 2023 · Best Practices","featuredImage":{"src":"https://blog.rainfocus.com/wp-content/uploads/2019/10/Q4-Blog-Post-Graphics-2_sdafasdf-scaled.jpg","alt":null}},{"header":"Conversations: Jon Kerby on Data Privacy and the Importance of Security Certifications","description":"Data security for events is critically important. Learn how RainFocus keeps attendee data safe while providing a range of integrations.","action":{"cta":"Read More","url":"/blog/conversations-jon-kerby-on-data-privacy-and-the-importance-of-security-certifications"},"tagline":"11 Apr 2023 · Conversations","featuredImage":{"src":"https://blog.rainfocus.com/wp-content/uploads/2022/06/Conversations-Around-the-World.jpg","alt":null}},{"header":"Email Marketing Tips for Events: How to Drive Event Engagement","description":"Optimize your event email marketing strategy with tips from integrating to reach the right audience to following up for continued engagement.","action":{"cta":"Read More","url":"/blog/email-marketing-for-events"},"tagline":"5 Apr 2023 · Event Planning and Marketing","featuredImage":{"src":"https://blog.rainfocus.com/wp-content/uploads/2022/06/Q4-Blog-Post-Graphics-2-04-1-scaled.jpg","alt":null}},{"header":"What Should You Look For in a Modern Event Management Platform?","description":"A recent report by an influential research firm scored RainFocus and other event tech solutions, and discussed recommended capabilities.","action":{"cta":"Read More","url":"/blog/event-management-platforms-wave-leader"},"tagline":"28 Mar 2023 · Event Management","featuredImage":{"src":"https://blog.rainfocus.com/wp-content/uploads/2023/03/Forrester-Wave-Blog-Graphic.png","alt":null}},{"header":"Top Tips: Maximizing Virtual Attendees’ Engagement During a Hybrid Event","description":"Learn how to keep your virtual attendees engaged through creative strategies when the majority of attendees are in person.","action":{"cta":"Read More","url":"/blog/virtual-attendee-engagement"},"tagline":"20 Mar 2023 · Best Practices","featuredImage":{"src":"https://blog.rainfocus.com/wp-content/uploads/2022/05/Hybrid-Event.jpg","alt":null}},{"header":"Small Events, Big Impact: Tips for Better Small Events","description":"Events are powerful. Compared to other marketing tactics like emails, even the smallest events can provide a much more immersive, memorable experience.","action":{"cta":"Read More","url":"/blog/small-events-big-impact"},"tagline":"9 Mar 2023 · Best Practices","featuredImage":{"src":"https://blog.rainfocus.com/wp-content/uploads/2020/04/Flexibility-Blog-Post-3-01-scaled.jpg","alt":null}},{"header":"“Today Is a Turning Point”: RainFocus Execs Discuss Adobe Partnership and Industry Trends at INSIGHT 2023 Keynote","description":"The opening keynote at RainFocus INSIGHT 2023 featured events industry predictions and advice from JR Sherman and Doug Baird","action":{"cta":"Read More","url":"/blog/insight-industry-trends"},"tagline":"17 Feb 2023 · Best Practices","featuredImage":{"src":"https://blog.rainfocus.com/wp-content/uploads/2023/02/IMG_3434-scaled.jpeg","alt":"RainFocus INSIGHT opening keynote"}},{"header":"Learning, Excitement, and Connections: Highlights from RainFocus INSIGHT 2023","description":"When asked what their favorite part of RainFocus INSIGHT 2023 was, no two attendees had the same answer. Discover highlights from keynotes, breakouts, and more.","action":{"cta":"Read More","url":"/blog/highlights-insight-2023"},"tagline":"10 Feb 2023 · News From RainFocus","featuredImage":{"src":"https://blog.rainfocus.com/wp-content/uploads/2023/02/INSIGHT-2023-Showroom-Floor-0677-scaled.jpg","alt":null}},{"header":"“The Path Forward”: JR Sherman and Alicia Tillman Reflect on Pandemic Pivots and Events’ Value in Any Economic Climate","description":"At RainFous INSIGHT 2023, JR Sherman and Alicia Tillman offered advice for delivering event value in any economic climate","action":{"cta":"Read More","url":"/blog/alicia-tillman-insight"},"tagline":"8 Feb 2023 · Best Practices","featuredImage":{"src":"https://blog.rainfocus.com/wp-content/uploads/2023/02/INSIGHT-2023-Fireside-Chat-Alicia-Tillman-1418-scaled.jpg","alt":"fireside-chat-inisght"}},{"header":"A Look at What’s to Come During RainFocus INSIGHT 2023 (There’s Still Time to Register!)","description":"With RainFocus INSIGHT 2023 less than a week away we'd like to highlight our most anticipated hybrid sessions.","action":{"cta":"Read More","url":"/blog/a-look-at-whats-to-come-during-rainfocus-insight-2023"},"tagline":"25 Jan 2023 · News From RainFocus","featuredImage":{"src":"https://blog.rainfocus.com/wp-content/uploads/2022/11/INSIGHT2023.png","alt":null}},{"header":"Four Best Practices for Using Chat to Engage Your Event Attendees","description":"An attendee chat tool can help your event attendees form valuable connections. Here's how to help them network.","action":{"cta":"Read More","url":"/blog/attendee-chat"},"tagline":"24 Jan 2023 · Best Practices","featuredImage":{"src":"https://blog.rainfocus.com/wp-content/uploads/2023/01/A2A-Blog-Post-scaled.jpg","alt":"attendee-to-attendee chat"}},{"header":"A Look Ahead: Four Trends in the Events Industry for 2023","description":"What 2023 events industry trends will be most important? RainFocus breaks down what leaders in event marketing and management need to know.","action":{"cta":"Read More","url":"/blog/four-trends-in-the-events-industry"},"tagline":"11 Jan 2023 · Best Practices","featuredImage":{"src":"https://blog.rainfocus.com/wp-content/uploads/2019/10/State-of-events-blog-post-graphic-2-scaled.jpg","alt":null}},{"header":"The Year in Event Marketing and Management: Our Most Read Blog Posts of 2022","description":"Discover what other readers are most interested in by reading our top five event management and marketing blog posts of 2022.","action":{"cta":"Read More","url":"/blog/the-year-in-event-marketing-and-management-our-most-read-blog-posts-2022"},"tagline":"27 Dec 2022 · Conversations","featuredImage":{"src":"https://blog.rainfocus.com/wp-content/uploads/2022/12/End-of-Year-Blog-Post-scaled.jpg","alt":null}},{"header":"What Makes a Hybrid Event Great? Industry Experts Weigh In at INSIGHT Premiere","description":"Hybrid events are here to stay. Here's how to make sure you're offering the best experience to attendees and capturing the right data.","action":{"cta":"Read More","url":"/blog/hybrid-events-insight-premiere"},"tagline":"19 Dec 2022 · Event Management","featuredImage":{"src":"https://blog.rainfocus.com/wp-content/uploads/2022/06/PWG-May-Blog-Post-1.png","alt":null}},{"header":"How to Create an Ideal Event Registration Experience","description":"RainFocus has event registration down to a science. Here are some best practices for giving your attendees an early positive experience.","action":{"cta":"Read More","url":"/blog/event-registration-experience"},"tagline":"29 Nov 2022 · Best Practices","featuredImage":{"src":"https://blog.rainfocus.com/wp-content/uploads/2020/06/Flexibility-Blog-Post-3-01-1-scaled.jpg","alt":null}},{"header":"RainFocus INSIGHT 2023: A Sneak Preview of What’s New and Why We’re Excited to Be Back In Person ","description":"Attendees at RainFocus INSIGHT 2023 will get expert guidance on making the best use of the RainFocus platform as well as about important industry trends and network with other events leaders.","action":{"cta":"Read More","url":"/blog/rainfocus-insight-2023-preview"},"tagline":"8 Nov 2022 · News From RainFocus","featuredImage":{"src":"https://blog.rainfocus.com/wp-content/uploads/2022/11/INSIGHT2023.png","alt":null}},{"header":"Conversations: A Look at Today’s Event Trends With Ashleigh Cook ","description":"What are the most important trends in events and marketing? Learn about in-person events, data, and content reuse.","action":{"cta":"Read More","url":"/blog/conversations-event-trends-ashleigh-cook"},"tagline":"20 Oct 2022 · Conversations","featuredImage":{"src":"https://blog.rainfocus.com/wp-content/uploads/2022/06/Conversations-Around-the-World.jpg","alt":null}},{"header":"Five Ways to Use a Mobile App to Engage Your Attendees and Reach Your Event Goals","description":"A well-designed mobile app helps organizations reach their event attendees with useful information throughout the event.","action":{"cta":"Read More","url":"/blog/event-mobile-app-engage-attendees"},"tagline":"11 Oct 2022 · Best Practices","featuredImage":{"src":"https://blog.rainfocus.com/wp-content/uploads/2022/10/mobile-app_blog-100.jpg","alt":null}},{"header":"Six Best Practices for Collecting and Using Event Attendee Feedback ","description":"For event leaders, attendee feedback is a critical part of measuring success. Here are six tips on how to do it right.","action":{"cta":"Read More","url":"/blog/how-to-collect-attendee-feedback"},"tagline":"23 Sep 2022 · Best Practices","featuredImage":{"src":"https://blog.rainfocus.com/wp-content/uploads/2020/08/SKO-Blog-Post-01-scaled.jpg","alt":null}},{"header":"Conversations: Brian Wilson on RainFocus’ Client Success Approach and the Big Return of In-Person Events","description":"An event platform helps measure event ROI and give insights to guide improvements. The RainFocus platform lets clients get down to a detailed level and provides info on the right actions and best next steps for customers and partners. ","action":{"cta":"Read More","url":"/blog/conversations-brian-wilson-on-rainfocus-client-success-approach-and-the-big-return-of-in-person-events"},"tagline":"12 Sep 2022 · Conversations","featuredImage":{"src":"https://blog.rainfocus.com/wp-content/uploads/2022/06/Conversations-Around-the-World.jpg","alt":null}},{"header":"Winning Social Media Strategies for Your Events","description":"Social media is a valuable tool before, during, and after events. Learn how to get the most out of your social partnerships and integrations.","action":{"cta":"Read More","url":"/blog/winning-social-media-strategies-for-your-events"},"tagline":"24 Aug 2022 · Event Planning and Marketing","featuredImage":{"src":"https://blog.rainfocus.com/wp-content/uploads/2019/10/Q4-Blog-Post-Graphics-2-05-scaled.jpg","alt":null}},{"header":"Conversations: Ashleigh Cook on the Importance of Holistic Event Data and a Marketing Partnership","description":"Before the digital transformation, event teams were often more siloed. Now, they are valued stakeholders at the table, ready for important dialogues.","action":{"cta":"Read More","url":"/blog/conversations-ashleigh-cook-on-the-importance-of-holistic-event-data-and-a-marketing-partnership"},"tagline":"9 Aug 2022 · Conversations","featuredImage":{"src":"https://blog.rainfocus.com/wp-content/uploads/2022/06/Conversations-Around-the-World.jpg","alt":null}},{"header":"Which Emerging Trends in the Events Industry Are Worth the Hype?","description":"There are several new trends in the events industry, but not all are ready to be acted on. Find out what's working and what is not.","action":{"cta":"Read More","url":"/blog/which-event-trends-are-worthy-of-the-hype"},"tagline":"28 Jul 2022 · Event Planning and Marketing","featuredImage":{"src":"https://blog.rainfocus.com/wp-content/uploads/2020/04/Flexibility-Blog-Post-3-01-scaled.jpg","alt":null}},{"header":"Four Best Practices for In-Person Events","description":"","action":{"cta":"Read More","url":"/blog/four-best-practices-for-in-person-events"},"tagline":"26 Jul 2022 · Event Execution","featuredImage":{"src":"https://blog.rainfocus.com/wp-content/uploads/2022/06/Exhibitor-Hall.jpg","alt":null}},{"header":"Providing Exhibitors With Value From In-Person, Hybrid, and Virtual Events","description":"","action":{"cta":"Read More","url":"/blog/providing-exhibitors-with-value-from-in-person-hybrid-and-virtual-events"},"tagline":"13 Jul 2022 · Event Planning and Marketing","featuredImage":{"src":"https://blog.rainfocus.com/wp-content/uploads/2022/06/How-to-Take-Your-Virtual-Event-Sponsorships-to-the-Next-Level-1.png","alt":null}},{"header":"Are Hybrid Events Here to Stay? Three Reasons to Keep In-Person and Virtual Options","description":"Best-in-class organizations are learning the benefits of developing an overall hybrid program that goes beyond the “virtual or in person?” decision.","action":{"cta":"Read More","url":"/blog/are-hybrid-events-here-to-stay-three-reasons-to-keep-in-person-and-virtual-options"},"tagline":"5 Jul 2022 · Hybrid Events","featuredImage":{"src":"https://blog.rainfocus.com/wp-content/uploads/2022/06/PWG-May-Blog-Post-1.png","alt":null}},{"header":"What to Do When Your Event Plans Change: The Complete RainFocus Pivot-to-Virtual Event Toolkit","description":"The new RainFocus Event Pivot Toolkit provides guidance and tools needed for a successful pivot from an in-person event to a virtual event.","action":{"cta":"Read More","url":"/blog/what-to-do-when-your-event-plans-change-the-complete-rainfocus-pivot-to-virtual-event-toolkit"},"tagline":"28 Jun 2022 · Event Execution","featuredImage":{"src":"https://blog.rainfocus.com/wp-content/uploads/2022/06/Screen-Shot-2022-06-28-at-3.00.43-PM.png","alt":"Hotel Booking"}},{"header":"RainFocus On Demand: Rodney Hart Answers Top Questions on the New Immersive Learning Experience","description":"RainFocus On Demand is a free resource designed to help anyone who is involved with events and wants to be at the forefront of industry trends and innovation","action":{"cta":"Read More","url":"/blog/rainfocus-on-demand-rodney-hart-answers-top-questions-on-the-new-immersive-learning-experience"},"tagline":"31 May 2022 · Event Execution","featuredImage":{"src":"https://blog.rainfocus.com/wp-content/uploads/2022/06/blog-post-on-demand.jpg","alt":null}},{"header":"Give Your Audiences What They Want: Six Steps to Developing a Hybrid Event Engagement Strategy","description":"Survey finding show that engaging attendees is a top priorty for hybrid events. Having a hybrid event engagement strategy is now more important than ever.","action":{"cta":"Read More","url":"/blog/give-your-audiences-what-they-want-six-steps-to-developing-a-hybrid-event-engagement-strategy"},"tagline":"23 May 2022 · Event Planning and Marketing","featuredImage":{"src":"https://blog.rainfocus.com/wp-content/uploads/2022/06/Analyzing-Data.jpg","alt":null}},{"header":"Five Hot Emerging Job Roles in Today’s Events Industry","description":"Two years of virtual and hybrid events have now shown that planning and executing is best handled by teams that include several new specialized roles.","action":{"cta":"Read More","url":"/blog/five-hot-emerging-job-roles-in-todays-events-industry"},"tagline":"10 May 2022 · Industry Trends","featuredImage":{"src":"https://blog.rainfocus.com/wp-content/uploads/2022/06/PWG-May-Blog-Post-1.png","alt":null}},{"header":"Pivoting Back to In-Person Events and Meeting Attendees’ Expectations","description":"Attendees expectations for in-person events have changed tremendously since 2019. What are these new expectations? Read our latest blog post to find out.","action":{"cta":"Read More","url":"/blog/pivoting-back-to-in-person-events-and-meeting-attendees-expectations"},"tagline":"3 May 2022 · Event Planning and Marketing","featuredImage":{"src":"https://blog.rainfocus.com/wp-content/uploads/2022/06/Enabling-a-Safe-Return-to-In-Person-Events-1.png","alt":null}},{"header":"In-Person Events Are Back, Virtual Fatigue Is Real, and More Findings From Our State of Events Survey","description":"Events leaders are optimistic about a return to in-person events this year, but a strategic hybrid strategy is optimal.","action":{"cta":"Read More","url":"/blog/in-person-events-are-back-virtual-fatigue-is-real-and-more-findings-from-our-state-of-events-survey"},"tagline":"29 Apr 2022 · Best Practices","featuredImage":{"src":"https://blog.rainfocus.com/wp-content/uploads/2022/04/revised-stock-image.png","alt":null}},{"header":"Conversations: Doug Baird on the Magic of Hybrid Events As Relationship Accelerators","description":"Face-to-face components of a hybrid event program drive business, accelerating relationships. Event attendees are a captive engaged audience.","action":{"cta":"Read More","url":"/blog/conversations-doug-baird-on-the-magic-of-hybrid-events-as-relationship-accelerators"},"tagline":"5 Apr 2022 · Conversations","featuredImage":{"src":"https://blog.rainfocus.com/wp-content/uploads/2022/06/Conversations-Around-the-World.jpg","alt":null}},{"header":"“The Biggest Challenges Gave Us the Biggest Opportunities”: Event Leaders Reflect on Learnings and Strategies at INSIGHT 2022","description":"At RainFocus INSIGHT 2022, an all-star panel of event industry experts provided their advice and predictions for another unpredictable year.","action":{"cta":"Read More","url":"/blog/the-biggest-challenges-gave-us-the-biggest-opportunities-event-leaders-reflect-on-learnings-and-strategies-at-insight-2022"},"tagline":"14 Mar 2022 · Industry Trends","featuredImage":{"src":"https://blog.rainfocus.com/wp-content/uploads/2022/06/graphic-blog-insight-scaled.jpg","alt":null}},{"header":"Encore: An Inside Look at the INSIGHT Event Program","description":"Get an inside look at the entire INSIGHT event program with this post that details the strategies and successes shared during our Encore event.","action":{"cta":"Read More","url":"/blog/encore-an-inside-look-at-the-insight-event-program"},"tagline":"25 Feb 2022 · Event Execution","featuredImage":{"src":"https://blog.rainfocus.com/wp-content/uploads/2022/06/graphic-blog-insight-scaled.jpg","alt":null}},{"header":"From Challenge to Opportunity: Adam Parry on Event Trends for 2022","description":"RainFocus INSIGHT 2022's guest speaker offered tips on seizing on pandemic-related changes as permanent opportunities for growth and greater success.","action":{"cta":"Read More","url":"/blog/from-challenge-to-opportunity-adam-parry-on-event-trends-for-2022"},"tagline":"18 Feb 2022 · Best Practices","featuredImage":{"src":"https://blog.rainfocus.com/wp-content/uploads/2020/04/Flexibility-Blog-Post-3-01-scaled.jpg","alt":null}},{"header":"“We Are Building the Future Together”: Doug Baird and JR Sherman Kick Off INSIGHT 2022 With Event Industry Predictions","description":"RainFocus executives have a uniquely informed perspective on the past, present, and future of events in all forms, especially event innovation.","action":{"cta":"Read More","url":"/blog/we-are-building-the-future-together-doug-baird-and-jr-sherman-kick-off-insight-2022-with-event-industry-predictions"},"tagline":"8 Feb 2022 · Event Planning and Marketing","featuredImage":{"src":"https://blog.rainfocus.com/wp-content/uploads/2022/06/Media-Suite-1.png","alt":null}},{"header":"RainFocus INSIGHT Networking Opportunities That You Won’t Want to Miss","description":"Learn all you need to know about networking at our annual INSIGHT conference, taking place virtually this February 7–9. Discover who will be there and more!","action":{"cta":"Read More","url":"/blog/rainfocus-insight-networking-opportunities-that-you-wont-want-to-miss"},"tagline":"14 Jan 2022 · Event Execution","featuredImage":{"src":"https://blog.rainfocus.com/wp-content/uploads/2022/06/How-to-Get-Executives-to-Buy-In-1.png","alt":null}},{"header":"Four Fantastic Reasons to Book Your Ticket to RainFocus INSIGHT 2022","description":"Learn about the latest event industry trends and hear from RainFocus experts at our flagship event.","action":{"cta":"Read More","url":"/blog/four-fantastic-reasons-to-book-your-ticket-to-rainfocus-insight-2022"},"tagline":"4 Jan 2022 · News From RainFocus","featuredImage":{"src":"https://blog.rainfocus.com/wp-content/uploads/2022/04/revised-stock-image.png","alt":null}},{"header":"Steps to Success: Adding a COVID-19 Vaccine Requirement to Your Event","description":"Many organizations are now requiring all attendees to provide proof of COVID-19 vaccination to attend their event. Here's how to implement this measure.","action":{"cta":"Read More","url":"/blog/steps-to-success-adding-a-covid-19-vaccine-requirement-to-your-event"},"tagline":"20 Dec 2021 · Best Practices","featuredImage":{"src":"https://blog.rainfocus.com/wp-content/uploads/2022/06/Safe-Onsite-Event.jpg","alt":null}},{"header":"When to Go Virtual — The Role of Virtual Experiences in an Event Program","description":"Discover when it is better to host a hybrid or in-person event rather than a virtual experience and the advantages and disadvantages of each.","action":{"cta":"Read More","url":"/blog/when-to-go-virtual-the-role-of-virtual-experiences-in-an-event-program"},"tagline":"9 Dec 2021 · Best Practices","featuredImage":{"src":"https://blog.rainfocus.com/wp-content/uploads/2022/06/graphic-blog-insight-scaled.jpg","alt":null}},{"header":"Four Hidden Event Branding Opportunities","description":"Branding is critical for helping your event meet its goals and ensuring a consistently professional, polished impression for attendees and anyone else who comes across event materials.","action":{"cta":"Read More","url":"/blog/four-hidden-event-branding-opportunities"},"tagline":"1 Dec 2021 · Best Practices","featuredImage":{"src":"https://blog.rainfocus.com/wp-content/uploads/2022/06/Q4-Blog-Post-Graphics-2-04-1-scaled.jpg","alt":null}},{"header":"“This Is Such an Opportunity to Learn”: The CMO and Events Imperative for the Pandemic Era – and Beyond","description":"How do you optimize in your business so that events consistently contribute to achieving your goals within an environment that changes minute by minute?","action":{"cta":"Read More","url":"/blog/this-is-such-an-opportunity-to-learn-the-cmo-and-events-imperative-for-the-pandemic-era-and-beyond"},"tagline":"19 Nov 2021 · Conversations","featuredImage":{"src":"https://blog.rainfocus.com/wp-content/uploads/2022/06/graphic-blog-insight-scaled.jpg","alt":null}},{"header":"How to Communicate With and Enable Your Event Speakers","description":"Getting top-notch content requires thorough speaker communication. 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Read our latest blog post to learn more about the Essential package.","action":{"cta":"Read More","url":"/blog/announcing-rainfocus-essential-simple-measurable-and-repeatable-experiences-in-a-snap"},"tagline":"20 Oct 2021 · Event Planning and Marketing","featuredImage":{"src":"https://blog.rainfocus.com/wp-content/uploads/2022/06/How-to-market-your-virtual-booth-1.jpg","alt":null}},{"header":"Key Considerations for Your Event Marketing Budget","description":"With so much change in the past two years, CMOs have much to consider when it comes to event budgets. 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Here are some simple steps to stay in control, keep your event on track, and — most importantly — ensure everyone’s safety.","action":{"cta":"Read More","url":"/blog/four-keys-to-a-safer-in-person-event-right-now"},"tagline":"30 Aug 2021 · Best Practices","featuredImage":{"src":"https://blog.rainfocus.com/wp-content/uploads/2022/06/Enabling-a-Safe-Return-to-In-Person-Events-1.png","alt":null}},{"header":"Hybrid Gamification Drives Engagement For All Event Attendees","description":"A great way to keep all of your attendees engaged throughout your event is through hybrid gamification. Read our latest post to learn how to gamify your hybrid event.","action":{"cta":"Read More","url":"/blog/hybrid-gamification-for-all-event-attendees"},"tagline":"16 Aug 2021 · Best Practices","featuredImage":{"src":"https://blog.rainfocus.com/wp-content/uploads/2022/06/INSIGHT-Gamification-QA-1.png","alt":null}},{"header":"How to Prepare Your Event Speakers to Deliver Best-in-Class Presentations in Any Format","description":"Discover a few tips to help event speakers prepare to deliver professional, seamless, and engaging presentations in any environment.","action":{"cta":"Read More","url":"/blog/how-to-prepare-your-event-speakers"},"tagline":"5 Aug 2021 · Best Practices","featuredImage":{"src":"https://blog.rainfocus.com/wp-content/uploads/2022/06/Media-Suite-1.png","alt":null}},{"header":"How to Get Executive Buy-In for Your Hybrid Events","description":"Oftentimes, getting executive buy-in can be the most difficult part of planning a hybrid event. 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RainFocus' Client Success team offers the help organizationss need to accelerate customer and business value.","action":{"cta":"Read More","url":"/blog/how-to-execute-a-winning-hybrid-event-portfolio-with-rainfocus-client-success"},"tagline":"8 Jul 2021 · Event Data Measurement and ROI","featuredImage":{"src":"https://blog.rainfocus.com/wp-content/uploads/2022/06/How-to-Get-Executives-to-Buy-In-1.png","alt":null}},{"header":"3 Ways that RainFocus Integrations Can Enhance the Success of Your Event","description":"RainFocus makes it possible to connect and customize your event with integrations and helps to provide an excellent experience for your attendees.","action":{"cta":"Read More","url":"/blog/3-ways-that-rainfocus-integrations-can-enhance-the-success-of-your-event"},"tagline":"24 Jun 2021 · Best Practices","featuredImage":{"src":"https://blog.rainfocus.com/wp-content/uploads/2022/06/Salesforce-Integration-1.png","alt":null}},{"header":"Enabling a Safe Return to In-Person Events","description":"As things begin to return to normal in a post-Covid world, we at RainFocus are determined to provide a safe and engaging onsite experience. 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Topics include design, gamification, and the Media Suite.","action":{"cta":"Read More","url":"/blog/highlights-from-rainfocus-quarterly-product-webinar"},"tagline":"20 May 2021 · Event Execution","featuredImage":{"src":"https://blog.rainfocus.com/wp-content/uploads/2022/06/Ways-Integrations-Can-Add-Value-Blog-Post-1.png","alt":null}},{"header":"How to Accommodate Growth in a Modernized Hybrid Event Ecosystem","description":"Discover how RainFocus is working with the world’s largest and most innovative organizations to build the foundation for hybrid event success.","action":{"cta":"Read More","url":"/blog/growth-in-a-modernized-hybrid-event-ecosystem"},"tagline":"17 May 2021 · Best Practices","featuredImage":{"src":"https://blog.rainfocus.com/wp-content/uploads/2022/06/Thriving-in-a-Hybrid-Ecosystem-IBM-and-RF-1.png","alt":null}},{"header":"5 Essential Elements of Successful Video Streaming for Events","description":"Video streaming has become a staple of virtual events. Learn what it takes to successfully stream session content in a hybrid event ecosystem.","action":{"cta":"Read More","url":"/blog/elements-of-successful-video-streaming-for-events"},"tagline":"5 May 2021 · Best Practices","featuredImage":{"src":"https://blog.rainfocus.com/wp-content/uploads/2022/06/Flexibility-Blog-Post-3-02-2-scaled.jpg","alt":null}},{"header":"Six Simple Ways to Ensure Virtual Event Attendance","description":"Often registration numbers and virtual event attendance numbers are misaligned, learn how to even out the score with best practies from RainFocus clients.","action":{"cta":"Read More","url":"/blog/6-simple-ways-to-ensure-virtual-event-attendance"},"tagline":"28 Apr 2021 · Best Practices","featuredImage":{"src":"https://blog.rainfocus.com/wp-content/uploads/2022/06/Event-Manager-Resolutions_Event-Manager-Resolutions-1-scaled.jpg","alt":null}},{"header":"How to Overcome Virtual Event Fatigue","description":"Discover how to overcome virtual event fatigue with best practices gathered from industry-leading event professionals.","action":{"cta":"Read More","url":"/blog/how-to-overcome-virtual-event-fatigue"},"tagline":"19 Apr 2021 · Best Practices","featuredImage":{"src":"https://blog.rainfocus.com/wp-content/uploads/2022/06/Overcome-Virtual-Fatigue-1.png","alt":"Sustainabile events"}},{"header":"An Event Tech Team’s Guide to Replatforming","description":"Event replatforming is the process of migrating off an existing platform to take advantage of modern technologies such as RainFocus.","action":{"cta":"Read More","url":"/blog/an-event-tech-teams-guide-to-replatforming"},"tagline":"8 Apr 2021 · Best Practices","featuredImage":{"src":"https://blog.rainfocus.com/wp-content/uploads/2022/06/Replatforming-1.png","alt":null}},{"header":"Planning for Hybrid Events: Takeaways from RainFocus’ Product Working Group","description":"Gather ideas from organizations that are planning for hybrid events in 2021 and 2022 and learn more about RainFocus' hybrid product offering.","action":{"cta":"Read More","url":"/blog/planning-for-hybrid-events-rainfocus-product-working-group"},"tagline":"31 Mar 2021 · Event Planning and Marketing","featuredImage":{"src":"https://blog.rainfocus.com/wp-content/uploads/2022/06/graphic-blog-insight-scaled.jpg","alt":null}},{"header":"From One Marketer to Another: Best Practices for Attendee Data Capture & Reporting","description":"Discover best practices for attendee data cature and reporting from Ashleigh Cook, VP of Marketing at RainFocus.","action":{"cta":"Read More","url":"/blog/attendee-data-capture-and-reporting"},"tagline":"24 Mar 2021 · Best Practices","featuredImage":{"src":"https://blog.rainfocus.com/wp-content/uploads/2022/06/Salesforce-Integration-1.png","alt":null}},{"header":"How to Reevaluate Your Virtual Event Content Strategy","description":"A lot has changed in the last 12 months. Learn how event teams have modified their virtual content strategy to enhance their attendee experience.","action":{"cta":"Read More","url":"/blog/how-to-reevaluate-your-virtual-event-content-strategy"},"tagline":"18 Mar 2021 · Event Execution","featuredImage":{"src":"https://blog.rainfocus.com/wp-content/uploads/2022/06/Thriving-in-a-Hybrid-Ecosystem-IBM-and-RF-1.png","alt":null}},{"header":"RainFocus Receives Highest Current Offering Score in The Forrester Wave™ Marketing Event Management Solutions Report","description":"","action":{"cta":"Read More","url":"/blog/rainfocus-receives-highest-current-offering-score-in-the-forrester-wave-marketing-event-management-solutions-report"},"tagline":"8 Mar 2021 · Event Data Measurement and ROI","featuredImage":{"src":"https://blog.rainfocus.com/wp-content/uploads/2022/06/Wave-Blog-Image-scaled.jpg","alt":null}},{"header":"Ten Ways to Market Virtual Booths","description":"irtual booths can be just as powerful, if not more so, than an exhibit hall. Learn ten ways to market virtual booths to maximize value for your exhibitors.","action":{"cta":"Read More","url":"/blog/10-ways-to-market-virtual-booths"},"tagline":"5 Mar 2021 · Best Practices","featuredImage":{"src":"https://blog.rainfocus.com/wp-content/uploads/2022/06/Overcome-Virtual-Fatigue-1.png","alt":"Sustainabile events"}},{"header":"Exploring Virtual Event Gamification","description":"RainFocus enables event teams to offer event gamification at a large scale. Find out the answers to questions about gamification from RainFoucs INSIGHT.","action":{"cta":"Read More","url":"/blog/exploring-virtual-event-gamification"},"tagline":"24 Feb 2021 · Event Execution","featuredImage":{"src":"https://blog.rainfocus.com/wp-content/uploads/2022/06/INSIGHT-Gamification-QA-1.png","alt":null}},{"header":"Reflecting on 2020: Learnings and Predictions for 2021","description":"2020 was a pivotal year for event professionals. Learn what RainFocus' Founder, Doug Baird, has to say about the changes that occured.","action":{"cta":"Read More","url":"/blog/reflecting-on-2020-learnings-and-predictions-for-2021"},"tagline":"17 Feb 2021 · Event Execution","featuredImage":{"src":"https://blog.rainfocus.com/wp-content/uploads/2022/06/How-to-Reevaluate-Your-Virtual-Event-Content-Strategy-1.png","alt":null}},{"header":"Virtual Event Swag: Tips for Shipping, Item Selection, and More","description":"Discover tips and best practices from RainFocus INSIGHT for managing your virtual event SWAG sends both internationally and domestically.","action":{"cta":"Read More","url":"/blog/virtual-event-swag-tips-for-shipping-item-selection-and-more"},"tagline":"9 Feb 2021 · Best Practices","featuredImage":{"src":"https://blog.rainfocus.com/wp-content/uploads/2022/06/Virtual-Event-Swag_Event-Manager-Resolutions-1.png","alt":null}},{"header":"Five Themes from RainFocus INSIGHT","description":"","action":{"cta":"Read More","url":"/blog/5-themes-from-rainfocus-insight"},"tagline":"3 Feb 2021 · Event Execution","featuredImage":{"src":"https://blog.rainfocus.com/wp-content/uploads/2022/06/graphic-blog-insight-scaled.jpg","alt":null}},{"header":"Top 10 Event Management Resolutions for 2021","description":"Discover event management resolutions for 2021 that will lead to a brighter and more successful year in a new virtual and hybrid world.","action":{"cta":"Read More","url":"/blog/top-10-event-management-resolutions-for-2021"},"tagline":"14 Jan 2021 · Best Practices","featuredImage":{"src":"https://blog.rainfocus.com/wp-content/uploads/2022/06/How-to-Get-Executives-to-Buy-In-1.png","alt":null}},{"header":"Highlights from the State of Events Study 2021","description":"The State of Events 2021 Study is a primary research study to uncover how enterprise organizations are approaching their event strategies for 2021.","action":{"cta":"Read More","url":"/blog/highlights-from-the-state-of-events-study-2021"},"tagline":"29 Dec 2020 · Event Data Measurement and ROI","featuredImage":{"src":"https://blog.rainfocus.com/wp-content/uploads/2022/06/PWG-May-Blog-Post-1.png","alt":null}},{"header":"Account-Based Marketing Events Strategy","description":"Events present an incredible opportunity to attract, engage and convert folks from target accounts. Leverage an account-based marketing strategy to get the most out of your events.","action":{"cta":"Read More","url":"/blog/account-based-marketing-events-strategy"},"tagline":"11 Dec 2020 · Best Practices","featuredImage":{"src":"https://blog.rainfocus.com/wp-content/uploads/2022/06/Analyzing-Data.jpg","alt":null}},{"header":"2021 Events: The Best Laid Plans...","description":"What does the future hold for 2021 events? Gain insight from RainFocus CEO, JR Sherman, about the future of digital and hybrid events in this short post.","action":{"cta":"Read More","url":"/blog/2021-events-the-best-laid-plans"},"tagline":"3 Dec 2020 · Event Planning and Marketing","featuredImage":{"src":"https://blog.rainfocus.com/wp-content/uploads/2022/05/Hybrid-Event.jpg","alt":null}},{"header":"Why Attend RainFocus INSIGHT 2021?","description":"This year at RainFocus INSIGHT we will join together industry leaders to discuss how we can make event history in the coming year and beyond.","action":{"cta":"Read More","url":"/blog/why-attend-rainfocus-insight-2021"},"tagline":"25 Nov 2020 · Event Planning and Marketing","featuredImage":{"src":"https://blog.rainfocus.com/wp-content/uploads/2022/06/graphic-blog-insight-scaled.jpg","alt":null}},{"header":"Virtual Booth Dos and Don'ts","description":"Exhibitors at RainFocus-powered events are finding great value in virtual booths. Discover what separates a good virtual booth from a bad one.","action":{"cta":"Read More","url":"/blog/virtual-booth-dos-and-donts"},"tagline":"20 Nov 2020 · Best Practices","featuredImage":{"src":"https://blog.rainfocus.com/wp-content/uploads/2022/06/Q4-Blog-Post-Graphics-2-04-1-scaled.jpg","alt":null}},{"header":"Post-Event Engagement: Six Steps for Converting Virtual Attendees into Qualified Prospects","description":"Prolonged engagement enables cross-functional teams to obtain their event objectives. Boost your post-event engagement with these 6 steps.","action":{"cta":"Read More","url":"/blog/post-event-engagement"},"tagline":"11 Nov 2020 · Best Practices","featuredImage":{"src":"https://blog.rainfocus.com/wp-content/uploads/2022/06/How-to-Get-Executives-to-Buy-In-1.png","alt":null}},{"header":"21 Ideas for Generating and Proving Virtual Event ROI","description":"Generating and proving virtual event ROI has never been more important than it is right now. Learn how monetize your events with these 21 ideas.","action":{"cta":"Read More","url":"/blog/21-ideas-for-generating-and-proving-virtual-event-roi"},"tagline":"4 Nov 2020 · Best Practices","featuredImage":{"src":"https://blog.rainfocus.com/wp-content/uploads/2022/06/Overcome-Virtual-Fatigue-1.png","alt":"Sustainabile events"}},{"header":"How to Use Event Gamification to Drive Engagement and Predict Success","description":"Event gamificaiton has proven to be the secret to success for virtual events. Learn how to get the most out of your gamification tactics.","action":{"cta":"Read More","url":"/blog/event-gamification"},"tagline":"28 Oct 2020 · Event Execution","featuredImage":{"src":"https://blog.rainfocus.com/wp-content/uploads/2022/06/INSIGHT-Gamification-QA-1.png","alt":null}},{"header":"Quarterly Product Webinar Recap - Q4 2020","description":"Each quarter RainFocus hosts a product webinar to inform clients about enhancements to the RainFocus Platform. Discover what you missed in Q4.","action":{"cta":"Read More","url":"/blog/q4-product-webinar-2020"},"tagline":"21 Oct 2020 · Event Data Measurement and ROI","featuredImage":{"src":"https://blog.rainfocus.com/wp-content/uploads/2022/06/PWG-May-Blog-Post-1.png","alt":null}},{"header":"Virtual Event Integrations 101","description":"Learn about the different virtual event integrations and how they can help you increase engagement and share the value of your event with stakeholders.","action":{"cta":"Read More","url":"/blog/virtual-event-integrations-101"},"tagline":"14 Oct 2020 · Best Practices","featuredImage":{"src":"https://blog.rainfocus.com/wp-content/uploads/2022/06/Ways-Integrations-Can-Add-Value-Blog-Post-1.png","alt":null}},{"header":"Introducing RainFocus Academy: A Self-Paced Training and Certification Program","description":"Learn the ins and outs of the RainFocus platform with RainFocus Academy, a self-paced training and certification program for event configuration.","action":{"cta":"Read More","url":"/blog/introducing-rainfocus-academy-a-self-paced-training-and-certification-program"},"tagline":"8 Oct 2020 · Event Planning and Marketing","featuredImage":{"src":"https://blog.rainfocus.com/wp-content/uploads/2020/10/Academy-Twitter-Facebook-01-scaled.jpg","alt":null}},{"header":"How to Avoid Extra Work When Planning Your Strategic Meetings and Events","description":"Learn how to optimize your strategic meetings and events by consolidating your event data into one event management platform.","action":{"cta":"Read More","url":"/blog/how-to-avoid-extra-work-when-planning-your-strategic-meetings-and-events"},"tagline":"30 Sep 2020 · Best Practices","featuredImage":{"src":"https://blog.rainfocus.com/wp-content/uploads/2022/06/Q4-Blog-Post-Graphics-2-04-1-scaled.jpg","alt":null}},{"header":"A New Ecosystem: The Future of Physical and Hybrid Events","description":"Event management has been evolving over the last few month at an unprecedented pace. It’s time to embrace the new hybrid events ecosystem.","action":{"cta":"Read More","url":"/blog/a-new-ecosystem-hybrid-events"},"tagline":"23 Sep 2020 · Event Execution","featuredImage":{"src":"https://blog.rainfocus.com/wp-content/uploads/2022/06/Thriving-in-a-Hybrid-Ecosystem-IBM-and-RF-1.png","alt":null}},{"header":"Seven Reasons for Unifying Your 2021 Events with One Platform","description":"Unify your 2021 events with one event management platform that can optimize every type of event whether vitual, hyrbid, or physical.","action":{"cta":"Read More","url":"/blog/7-reasons-for-unifying-your-2021-events-with-one-platform"},"tagline":"16 Sep 2020 · Best Practices","featuredImage":{"src":"https://blog.rainfocus.com/wp-content/uploads/2022/06/Replatforming-1.png","alt":null}},{"header":"How to Recreate the Onsite Experience Online","description":"Recreate the onsite experience online with these tips and best practices for increasing attendee engagement at your virtual events.","action":{"cta":"Read More","url":"/blog/how-to-recreate-the-onsite-experience-online"},"tagline":"10 Sep 2020 · Event Execution","featuredImage":{"src":"https://blog.rainfocus.com/wp-content/uploads/2020/07/Recreating-the-Online-Experience-02-scaled.jpg","alt":null}},{"header":"The Secret to Our Success","description":"","action":{"cta":"Read More","url":"/blog/the-secret-to-our-success"},"tagline":"2 Sep 2020 · Event Data Measurement and ROI","featuredImage":{"src":"https://blog.rainfocus.com/wp-content/uploads/2022/06/How-to-Reevaluate-Your-Virtual-Event-Content-Strategy-1.png","alt":null}},{"header":"How to Get The Most Out of Your Virtual Sales Kickoff","description":"Unlike some events which have been postponed or canceled, sales kickoffs are essential. Plan your virutal sales kickoff with these best practices.","action":{"cta":"Read More","url":"/blog/how-to-get-the-most-out-of-your-virtual-sales-kickoff"},"tagline":"26 Aug 2020 · Best Practices","featuredImage":{"src":"https://blog.rainfocus.com/wp-content/uploads/2020/08/SKO-Blog-Post-01-scaled.jpg","alt":null}},{"header":"Four Things That Virtual Events Teach You About Your Target Audience","description":"2020 has ushered in the convergence of digital marketing and events. Virtual events can teach you everything you need to know about your target audience.","action":{"cta":"Read More","url":"/blog/4-things-that-virtual-events-teach-you-about-your-target-audience"},"tagline":"19 Aug 2020 · Best Practices","featuredImage":{"src":"https://blog.rainfocus.com/wp-content/uploads/2020/07/4-Things-Virtual-Events-Teach-about-Prospects-scaled.jpg","alt":"Principles of Audience Segmentation"}},{"header":"How to Secure Sponsorship Funding in a Virtual Environment","description":"The uncertainty around the value of virtual events has made it tricky for events teams to secure sponsorship funding. Entice reluctant sponsors with virtual events.","action":{"cta":"Read More","url":"/blog/how-to-secure-sponsorship-funding-in-a-virtual-environment"},"tagline":"12 Aug 2020 · Best Practices","featuredImage":{"src":"https://blog.rainfocus.com/wp-content/uploads/2020/06/How-to-Secure-Sponsorship-Blog-Graphic-1-scaled.jpg","alt":null}},{"header":"Build vs. Buy: Eight Reasons Why You Should Buy Virtual Event Software","description":"Before attempting to build your own virtual event software for your 2020 events, consider these 8 reasons for buying rather than building.","action":{"cta":"Read More","url":"/blog/build-vs-buy-8-reasons-why-you-should-buy-virtual-software"},"tagline":"5 Aug 2020 · Best Practices","featuredImage":{"src":"https://blog.rainfocus.com/wp-content/uploads/2020/07/Build-vs-Buy-Blog-1.png","alt":null}},{"header":"Key Takeaways from RainFocus’ Virtual Engagement Webinar","description":"In our virtual engagement webinar our team pointed out roadblocks to engagement and the benchmarks behind virtual event success. Learn what they had to say.","action":{"cta":"Read More","url":"/blog/key-takeaways-from-rainfocus-virtual-engagement-webinar"},"tagline":"29 Jul 2020 · Event Execution","featuredImage":{"src":"https://blog.rainfocus.com/wp-content/uploads/2020/07/Q4-Blog-Post-Graphics-2-07-scaled.jpg","alt":"How to Make the Right Decisions for Your Registration Strategy"}},{"header":"Five Tips for Running Your Strategic Events Virtually","description":"","action":{"cta":"Read More","url":"/blog/5-tips-for-running-your-strategic-events-virtually"},"tagline":"22 Jul 2020 · Best Practices","featuredImage":{"src":"https://blog.rainfocus.com/wp-content/uploads/2022/06/Q4-Blog-Post-Graphics-2-04-1-scaled.jpg","alt":null}},{"header":"How to Use Event Technology to Accommodate Different Time Zones","description":"","action":{"cta":"Read More","url":"/blog/how-to-use-event-technology-to-accommodate-different-time-zones"},"tagline":"15 Jul 2020 · Best Practices","featuredImage":{"src":"https://blog.rainfocus.com/wp-content/uploads/2020/07/Artboard-Copy.png","alt":null}},{"header":"The Convergence of Events and Marketing","description":"","action":{"cta":"Read More","url":"/blog/the-convergence-of-events-and-marketing"},"tagline":"9 Jul 2020 · Event Data Measurement and ROI","featuredImage":{"src":"https://blog.rainfocus.com/wp-content/uploads/2020/07/Convergence-of-Events-and-Marketing-01.png","alt":null}},{"header":"The Pros and Cons of Virtual/Hybrid Delivery","description":"","action":{"cta":"Read More","url":"/blog/the-pros-and-cons-of-virtual-hybrid-delivery"},"tagline":"2 Jul 2020 · Best Practices","featuredImage":{"src":"https://blog.rainfocus.com/wp-content/uploads/2020/07/Virtual-Event-VS-Webinar-01.png","alt":null}},{"header":"The Untapped Value of Virtual Events: Sponsorship Opportunities","description":"","action":{"cta":"Read More","url":"/blog/the-untapped-value-of-virtual-events-sponsorship-opportunities"},"tagline":"24 Jun 2020 · Best Practices","featuredImage":{"src":"https://blog.rainfocus.com/wp-content/uploads/2020/06/How-to-Secure-Sponsorship-Blog-Graphic-1-scaled.jpg","alt":null}},{"header":"Hybrid Event Models to Consider for Your Upcoming Events","description":"","action":{"cta":"Read More","url":"/blog/virtual-hybrid-event-models-to-consider-for-2021"},"tagline":"17 Jun 2020 · Event Planning and Marketing","featuredImage":{"src":"https://blog.rainfocus.com/wp-content/uploads/2022/06/Thriving-in-a-Hybrid-Ecosystem-IBM-and-RF-1.png","alt":null}},{"header":"Virtual Event Pricing: How Much Can I Charge?","description":"Virtual event pricing shouldn't be a guessing game. The goals of your event can help you determine how you structure your pricing to maximize results.","action":{"cta":"Read More","url":"/blog/virtual-event-pricing"},"tagline":"10 Jun 2020 · Event Planning and Marketing","featuredImage":{"src":"https://blog.rainfocus.com/wp-content/uploads/2020/06/Flexibility-Blog-Post-3-01-1-scaled.jpg","alt":null}},{"header":"How to Drive Session Attendance in a Virtual Environment","description":"","action":{"cta":"Read More","url":"/blog/how-to-drive-session-attendance-in-a-virtual-environment"},"tagline":"3 Jun 2020 · Best Practices","featuredImage":{"src":"https://blog.rainfocus.com/wp-content/uploads/2022/06/How-to-market-your-virtual-booth-1.jpg","alt":null}},{"header":"Six Virtual Learnings that Will Improve the Way You Plan for Your Event","description":"","action":{"cta":"Read More","url":"/blog/6-virtual-learnings-that-will-improve-the-way-you-plan-for-your-event"},"tagline":"27 May 2020 · Best Practices","featuredImage":{"src":"https://blog.rainfocus.com/wp-content/uploads/2022/06/How-to-Reevaluate-Your-Virtual-Event-Content-Strategy-1.png","alt":null}},{"header":"How to Create Spectacular Virtual Experiences","description":"","action":{"cta":"Read More","url":"/blog/how-to-create-spectacular-virtual-experiences"},"tagline":"20 May 2020 · Best Practices","featuredImage":{"src":"https://blog.rainfocus.com/wp-content/uploads/2022/06/Media-Suite-1.png","alt":null}},{"header":"Common Barriers to Understanding Virtual Success","description":"","action":{"cta":"Read More","url":"/blog/common-barriers-to-understanding-virtual-success"},"tagline":"13 May 2020 · Best Practices","featuredImage":{"src":"https://blog.rainfocus.com/wp-content/uploads/2022/06/Overcome-Virtual-Fatigue-1.png","alt":"Sustainabile events"}},{"header":"The Four Phases of Virtual Pivot","description":"","action":{"cta":"Read More","url":"/blog/the-4-phases-of-virtual-pivot"},"tagline":"6 May 2020 · Event Planning and Marketing","featuredImage":{"src":"https://blog.rainfocus.com/wp-content/uploads/2020/05/4-Phases-of-Virtual-Pivot-01-scaled.jpg","alt":null}},{"header":"Can a Webinar Really Replace a Virtual Event?","description":"","action":{"cta":"Read More","url":"/blog/can-a-webinar-really-replace-a-virtual-event"},"tagline":"29 Apr 2020 · Event Execution","featuredImage":{"src":"https://blog.rainfocus.com/wp-content/uploads/2020/07/Virtual-Event-VS-Webinar-01.png","alt":null}},{"header":"Takeaways from RainFocus’ Virtual Client Advisory Board","description":"","action":{"cta":"Read More","url":"/blog/10-takeaways-from-rainfocus-virtual-client-advisory-board"},"tagline":"22 Apr 2020 · Event Execution","featuredImage":{"src":"https://blog.rainfocus.com/wp-content/uploads/2022/06/Exhibitor-Hall.jpg","alt":null}},{"header":"How to Prove ROI for Virtual Events","description":"","action":{"cta":"Read More","url":"/blog/how-to-prove-roi-for-virtual-events"},"tagline":"15 Apr 2020 · Best Practices","featuredImage":{"src":"https://blog.rainfocus.com/wp-content/uploads/2020/04/Flexibility-Blog-Post-3-01-scaled.jpg","alt":null}},{"header":"What the Future Holds for Events Post-COVID-19","description":"","action":{"cta":"Read More","url":"/blog/what-the-future-holds-for-events-post-covid-19"},"tagline":"8 Apr 2020 · Event Planning and Marketing","featuredImage":{"src":"https://blog.rainfocus.com/wp-content/uploads/2020/05/4-Phases-of-Virtual-Pivot-01-scaled.jpg","alt":null}},{"header":"RainFocus Joins The COVID-19 Cybersecurity Threat Intelligence Coalition","description":"","action":{"cta":"Read More","url":"/blog/rainfocus-joins-the-covid-19-cybersecurity-threat-intelligence-coalition"},"tagline":"1 Apr 2020 · Event Execution","featuredImage":{"src":"https://blog.rainfocus.com/wp-content/uploads/2022/06/How-to-Take-Your-Virtual-Event-Sponsorships-to-the-Next-Level-1.png","alt":null}},{"header":"Looking at Your Event Through a Marketing Perspective","description":"","action":{"cta":"Read More","url":"/blog/looking-at-your-event-through-a-marketing-perspective"},"tagline":"25 Mar 2020 · Best Practices","featuredImage":{"src":"https://blog.rainfocus.com/wp-content/uploads/2022/05/Hybrid-Event.jpg","alt":null}},{"header":"Everything You Need to Know to Avoid GDPR Fines","description":"","action":{"cta":"Read More","url":"/blog/everything-you-need-to-know-to-avoid-gdpr-fines"},"tagline":"18 Mar 2020 · Best Practices","featuredImage":{"src":"https://blog.rainfocus.com/wp-content/uploads/2022/06/iStock-924512692.jpg","alt":null}},{"header":"Crucial Steps to Digitizing Your Event","description":"","action":{"cta":"Read More","url":"/blog/crucial-steps-to-digitizing-your-event"},"tagline":"11 Mar 2020 · Best Practices","featuredImage":{"src":"https://blog.rainfocus.com/wp-content/uploads/2020/08/Graphic-scaled.jpg","alt":null}},{"header":"Is Your EMS Worth the Price?","description":"","action":{"cta":"Read More","url":"/blog/is-your-ems-worth-the-price"},"tagline":"4 Mar 2020 · Event Planning and Marketing","featuredImage":{"src":"https://blog.rainfocus.com/wp-content/uploads/2020/05/4-Phases-of-Virtual-Pivot-01-scaled.jpg","alt":null}},{"header":"How to Create an Enjoyable Registration Experience with Workflows","description":"","action":{"cta":"Read More","url":"/blog/how-to-create-an-enjoyable-registration-experience-with-workflows"},"tagline":"26 Feb 2020 · Event Data Measurement and ROI","featuredImage":{"src":"https://blog.rainfocus.com/wp-content/uploads/2022/06/Q4-Blog-Post-Graphics-2-04-1-scaled.jpg","alt":null}},{"header":"How Gamification Became a Staple In Splunk’s Biggest Conference","description":"","action":{"cta":"Read More","url":"/blog/how-gamification-became-a-staple-in-splunks-biggest-conference"},"tagline":"19 Feb 2020 · Event Execution","featuredImage":{"src":"https://blog.rainfocus.com/wp-content/uploads/2022/06/INSIGHT-Gamification-QA-1.png","alt":null}},{"header":"How to Keep Attendees From Canceling: The Logic Behind RainFocus’ Portals","description":"","action":{"cta":"Read More","url":"/blog/portals"},"tagline":"12 Feb 2020 · Event Planning and Marketing","featuredImage":{"src":"https://blog.rainfocus.com/wp-content/uploads/2022/06/Flexibility-Blog-Post-3-02-2-scaled.jpg","alt":null}},{"header":"Winning Together: Highlights From RainFocus’ 2020 Customer Advisory Board","description":"","action":{"cta":"Read More","url":"/blog/winning-together"},"tagline":"5 Feb 2020 · Event Planning and Marketing","featuredImage":{"src":"https://blog.rainfocus.com/wp-content/uploads/2022/06/Analyzing-Data.jpg","alt":null}},{"header":"Roadblocks That Led to the Establishment of RainFocus","description":"","action":{"cta":"Read More","url":"/blog/roadblocks-that-led-to-the-establishment-of-rainfocus"},"tagline":"29 Jan 2020 · Event Data Measurement and ROI","featuredImage":{"src":"https://blog.rainfocus.com/wp-content/uploads/2020/07/Inc-500-Blog-Post-02-1-scaled.jpg","alt":null}},{"header":"Data That Keeps Stakeholders Happy","description":"","action":{"cta":"Read More","url":"/blog/data-that-keeps-stakeholders-happy"},"tagline":"21 Jan 2020 · Best Practices","featuredImage":{"src":"https://blog.rainfocus.com/wp-content/uploads/2020/04/Flexibility-Blog-Post-3-01-scaled.jpg","alt":null}},{"header":"Six Ways to Strategically Build Event Schedules","description":"","action":{"cta":"Read More","url":"/blog/6-ways-to-strategically-build-event-schedules"},"tagline":"15 Jan 2020 · Best Practices","featuredImage":{"src":"https://blog.rainfocus.com/wp-content/uploads/2020/08/Q4-Blog-Post-Graphics-2_asdfdf-copy-3-scaled.jpg","alt":null}},{"header":"Top Five Industry Trends to Look Out For in 2020","description":"","action":{"cta":"Read 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Marketing","featuredImage":{"src":"https://blog.rainfocus.com/wp-content/uploads/2022/06/How-to-market-your-virtual-booth-1.jpg","alt":null}},{"header":"Four Reasons Why RainFocus is Suddenly Stacking Up Awards for 2019","description":"","action":{"cta":"Read More","url":"/blog/four-reasons-why-rainfocus-is-suddenly-stacking-up-awards-for-2019"},"tagline":"4 Dec 2019 · Event Execution","featuredImage":{"src":"https://blog.rainfocus.com/wp-content/uploads/2020/07/Recreating-the-Online-Experience-01-scaled.jpg","alt":null}},{"header":"Five RainFocus Tools Our Clients are Grateful For","description":"","action":{"cta":"Read More","url":"/blog/5-rainfocus-tools-our-clients-are-grateful-for"},"tagline":"27 Nov 2019 · Event Execution","featuredImage":{"src":"https://blog.rainfocus.com/wp-content/uploads/2020/07/Inc-500-Blog-Post-02-1-scaled.jpg","alt":null}},{"header":"Talking With Execs: Mike Bushman","description":"We sat down with Mike to learn more about his thoughts on RainFocus as CTO, standing out in a saturated market, and the necessity of constant innovation.","action":{"cta":"Read More","url":"/blog/talking-with-execs-mike-bushman"},"tagline":"20 Nov 2019 · Event Planning and Marketing","featuredImage":{"src":"https://blog.rainfocus.com/wp-content/uploads/2022/06/Conversations-Around-the-World.jpg","alt":null}},{"header":"Four Ways to Maximize Event Planning Through Content Analysis","description":"","action":{"cta":"Read More","url":"/blog/four-ways-to-maximize-event-planning-through-content-analysis"},"tagline":"13 Nov 2019 · Best Practices","featuredImage":{"src":"https://blog.rainfocus.com/wp-content/uploads/2022/06/Artboard-17-01.png","alt":null}},{"header":"The Best Exhibitor Experience in the Industry","description":"Here are a few simple tips to improve the on-site experience at conferences and ensure your exhibitors see value in your event.","action":{"cta":"Read More","url":"/blog/the-best-exhibitor-experience-in-the-industry"},"tagline":"7 Nov 2019 · Best Practices","featuredImage":{"src":"https://blog.rainfocus.com/wp-content/uploads/2022/06/iStock-924512692.jpg","alt":null}},{"header":"Event Tech Monsters and How RainFocus Defeats Them","description":"Twenty years ago the events industry was filled with several terrifying technology monsters. Here’s what you need to know to ward off these ghastly ghouls this Halloween...","action":{"cta":"Read More","url":"/blog/event-tech-monsters-and-how-rainfocus-defeats-them"},"tagline":"30 Oct 2019 · Best Practices","featuredImage":{"src":"https://blog.rainfocus.com/wp-content/uploads/2022/06/Creating-Event.jpg","alt":null}},{"header":"From Logistics to Statistics: Best Practices for Event Planning","description":"Ensuring everything is set up well in advance for your event can be a battle, so here's a guideline to help put strategy into your plans.","action":{"cta":"Read More","url":"/blog/from-logistics-to-statistics-best-practices-for-event-planning"},"tagline":"24 Oct 2019 · Best Practices","featuredImage":{"src":"https://blog.rainfocus.com/wp-content/uploads/2020/04/Flexibility-Blog-Post-3-01-scaled.jpg","alt":null}},{"header":"How CSEs Drive Success for Companies and Clients","description":"We sat down with Bryan Pritchard to reflect on his two decades of experience in the industry and better understand why CSEs are so important.","action":{"cta":"Read More","url":"/blog/how-cses-drive-success-for-companies-and-clients"},"tagline":"16 Oct 2019 · Best Practices","featuredImage":{"src":"https://blog.rainfocus.com/wp-content/uploads/2022/06/Analyzing-Data.jpg","alt":null}},{"header":"The Power of Events During a Recession","description":"At RainFocus, we understand the value of events and are constantly improving our product to help our customers withstand the next economic disaster.","action":{"cta":"Read More","url":"/blog/the-power-of-events-during-a-recession"},"tagline":"10 Oct 2019 · Best Practices","featuredImage":{"src":"https://blog.rainfocus.com/wp-content/uploads/2022/06/Safe-Onsite-Event.jpg","alt":null}},{"header":"RainFocus: Security Is in Our DNA","description":"From hackers to customer expectations and new regulations that can significantly impact bottom lines, information security can no longer be an afterthought.","action":{"cta":"Read 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Execution","featuredImage":{"src":"https://blog.rainfocus.com/wp-content/uploads/2022/05/Hybrid-Event.jpg","alt":null}},{"header":"Ditching Legacy Software for Innovative New Solutions","description":"Checking in with Wendy from Oracle following their use of Rainfocus systems to manage their largest events and innovate on the check-in experience","action":{"cta":"Read More","url":"/blog/ditching-legacy-software-for-innovative-new-solutions"},"tagline":"4 Sep 2019 · Event Execution","featuredImage":{"src":"https://blog.rainfocus.com/wp-content/uploads/2022/06/Replatforming-1.png","alt":null}},{"header":"Thirteen Types of Emails to Send Prior to Your Event","description":"Here is a list of 13 types of great promotional and informational emails you can send out before your event to ensure you make the biggest impact.","action":{"cta":"Read More","url":"/blog/13-types-of-emails-to-send-prior-to-your-event"},"tagline":"21 Aug 2019 · Best Practices","featuredImage":{"src":"https://blog.rainfocus.com/wp-content/uploads/2022/06/How-to-Secure-Sponsorship-Blog-Graphic-1-scaled.jpg","alt":null}},{"header":"Three Technologies to Streamline Your Event Processes","description":"If you’re looking for best practices for setting up processes prior to your event, here’s what you need to know to make the biggest impact.","action":{"cta":"Read More","url":"/blog/3-technologies-to-streamline-your-event-processes"},"tagline":"13 Aug 2019 · Best Practices","featuredImage":{"src":"https://blog.rainfocus.com/wp-content/uploads/2020/07/Q4-Blog-Post-Graphics-2-07-scaled.jpg","alt":"How to Make the Right Decisions for Your Registration Strategy"}},{"header":"Dream It, Build It: RainFocus Revolutionized Event Design With the Release of Workflow Builder","description":"The new RainFocus Workflow Builder offers the ability to automate event processes essential to event teams searching for new ways to assist their attendees.","action":{"cta":"Read More","url":"/blog/rainfocus-revolutionized-event-design-with-the-release-of-workflow-builder"},"tagline":"1 Aug 2019 · In-Person Events","featuredImage":{"src":"https://blog.rainfocus.com/wp-content/uploads/2019/10/Q4-Blog-Post-Graphics-2_sdafasdf-scaled.jpg","alt":null}},{"header":"Does Content Dictate Theme or Does Theme Dictate Content?","description":"The more cohesive your theme and content are the more memorable your event will be and the more likely your attendees will be to return next year.","action":{"cta":"Read More","url":"/blog/does-content-dictate-theme-or-does-theme-dictate-content"},"tagline":"24 Jul 2019 · Best Practices","featuredImage":{"src":"https://blog.rainfocus.com/wp-content/uploads/2019/10/State-of-events-blog-post-graphic-2-scaled.jpg","alt":null}},{"header":"An Exhibitor Manager’s Guide to Getting the Most out of Leads","description":"Getting the most out of your leads can be a vague statement, what does it really mean? We've created this guide to help you and your exhibitors glean the best data from your event attendees.","action":{"cta":"Read More","url":"/blog/an-exhibitor-managers-guide-to-getting-the-most-out-of-leads"},"tagline":"17 Jul 2019 · Best Practices","featuredImage":{"src":"https://blog.rainfocus.com/wp-content/uploads/2022/06/Overcome-Virtual-Fatigue-1.png","alt":"Sustainabile events"}},{"header":"Keep Your Lines Short and Your Attendees Happy","description":"Good things come to those who wait, but attendees shouldn’t have to wait in long lines to register or check-in at an event.","action":{"cta":"Read More","url":"/blog/keep-your-check-in-lines-short-and-your-attendees-happy"},"tagline":"10 Jul 2019 · Best Practices","featuredImage":{"src":"https://blog.rainfocus.com/wp-content/uploads/2022/06/iStock-924512692.jpg","alt":null}},{"header":"Five On-Site Technology Catastrophes — And How to Overcome Them","description":"Hiccups can occur at any time, but RainFocus has got your back. 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