Event Thought leadership
RainFocus Blog
Save the Date! RainFocus INSIGHT is Just Around the Corner
RainFocus INSIGHT 2026 will be held January 20-22 at the Hyatt Regency in Salt Lake City. Discover what we are planning for the event.
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New Event Trends in a “Year of Experimentation”
Overall, 2025 has been a year of experimentation. Discover four event trends that indicate attendee preferences.
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What Does Hyper-Personalization Look Like in Events?
Hyper-personalization involves using predictive data to tailor experiences. Learn how to apply principles of hyper-personalization to events.
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Transforming Campaigns to Journeys: The New Era of Marketing
Events are one of the most effective channels in modern marketing. They play a crucial role in guiding customer journeys. Learn more.
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How to Manage a Sold-Out Event: Lessons From CrowdStrike's Pam Corcoran
Sold-out events can present new challenges. Learn strategies for keeping every stakeholder happy and optimizing the attendee experience.
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Five Steps for Sustainable Event Planning
Explore easy ways to get started with sustainable event planning and make your events more efficient, from booth construction to food usage.
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How to Grow Your Business With AI-Powered Events
Discover how top organizations are using agentic AI and tools to streamline their event planning and enhance the attendee experience.
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Templatizing Your Event Series: Myth vs. Reality
Unlock event success with templates. This guide debunks myths and shares best practices for personalization and consistent data capture.
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Proven Networking Strategies That Boost Event Value
Providing effective networking offerings to your event attendees helps increase engagement and provide a valuable experience.
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