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Powering flawless experiences to support the entire event lifecycle


About RainFocus

RainFocus is the next-generation event marketing platform built to capture and analyze unprecedented amounts of first-party data for exceptional events and optimized engagement throughout the customer journey. Leveraging real-time data, the platform provides actionable insights to drive personalization, accelerate qualification and lead conversion, and close deals.
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Intuitive insights, dashboards, and industry benchmarking make it easy to spot important trends and take action.

Our Story

RainFocus was established in 2013 to simplify event success and accelerate business relationships. After decades of struggling with other companies' pieced-together systems and complicated data silos, our founder built a single platform that uses event data to boost business performance. Because RainFocus was founded by seasoned events industry experts, we quickly attracted the attention of the world’s most innovative companies.

A man wearing a RainFocus badgeTwo women speaking at an eventTwo women using laptops

Early on, after powering some of the most renowned events — including Oracle CloudWorld, VMworld, and Cisco Live — we proved that one platform could accommodate even the most complex events. With continuous enhancements, we’ve further simplified event registration, content management, exhibitor activation, virtual delivery, and on-site experiences. The platform also optimizes all live and on-demand content to create memorable attendee experiences.

Today, the RainFocus platform is used by leading Fortune 1000 companies to manage hundreds of events of all types and sizes.

In 2023, we became an Adobe Certified Platinum Partner. This partnership enables clients to analyze and integrate event behavioral data for enhanced customer targeting as part of an omnichannel strategy. Additionally, we were named a Leader in The Forrester Wave™ B2B Event Management Technology report, which stated, "RainFocus' strength is delivering personalized experiences at scale…"

About today the rainFocus platform
About today the rainFocus platform

With an impressive client list and a Series C funding round in September 2021 led by KKR and existing investor JMI Equity, RainFocus continues to power the events industry — one successful event after the next.

Our Purpose

We accelerate business relationships

Our Vision

We optimize engagement throughout the customer journey

Our Mission

We are the platform that orchestrates the event channel within marketing

RainFocus Careers

INC5000Event Technology AwardsTHE SAMMYTop 10 Fastest Growing SoftwareSILVERBRONZETITANThe Salt Lake Tribune

Meet Our Leadership Team

Doug Baird

Doug Baird

Founder and President

With 20-plus years of unparalleled experience in the technology industry, Doug has held several roles including programmer, founder, and president. Before founding RainFocus in 2013, Doug was the general manager of the B2B enterprise business at Active, where he oversaw the acquisition and integration of five software companies into the B2B business unit. Prior to Active, he was a founding partner and the CTO of WingateWeb. Doug’s vision shaped the industry and remains the foundation for modern enterprise event solutions. He continues to share his knowledge by speaking publicly to educate individuals in the event technology industry, and is heralded as a pioneer in the next wave of experiential marketing.

JR Sherman

JR Sherman

Chief Executive Officer

With more than 20 years of leading highly impactful service and SaaS businesses, JR is highly regarded for his expertise in SaaS, events, marketing, and experiential marketing. After leading technology companies Right Source, Active Network BSG, and Lanyon, JR now educates marketers on how they can transform event marketing from an isolated investment to an integrated customer experience that drives top-line revenue growth, builds brand equity, and accelerates the sales funnel. As CEO of RainFocus, he focuses on creating and nurturing a culture grounded in pride and dedication, balanced with a commitment to supporting family and private lives. JR has been named one of the 25 Most Influential Executives by Business Travel News.

RainFocus Accessibility Statement

Two employees fist bumping.

At RainFocus, we believe creating best-in-class event experiences begins with a platform accessible to everyone.

RainFocus is continuously working toward conformance to Web Content Accessibility Guidelines (WCAG). As part of this effort, we have taken the following proactive steps:

  • Partnering with Level Access, a leading digital accessibility platform, since 2021
  • Conducting audits of platform and alignment with current best practices
  • Working toward conformance with WCAG 2.2, Level AA
  • Appointed an internal accessibility specialist team
  • Published a VPAT in early 2024
  • Created, a dedicated email for questions or feedback

As part of RainFocus's initiative to provide a product experience accessible to all and help our clients to provide the same, we welcome your questions and/or feedback.


We’re transforming the events industry, and we want you to be a part of it. Learn about opportunities to join our growing team.

News and Press

Discover the latest company news and explore exciting platform updates.

Partner Program

Join our exclusive partner network — let’s keep building event success together.

Experience RainFocus

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