News and Press
Latest Announcements and Updates
RainFocus Named a Leader in the 2025 Gartner® Magic Quadrant™ for Event Marketing and Management Platforms
The company was recognized for the second consecutive year in the Leaders Quadrant based on its Completeness of Vision and Ability to Execute
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Transforming Campaigns To Journeys: A New Era Of Marketing
Marketing continues to evolve, thanks to technological advancements and shifting customer expectations. Within the past few years, we've seen a more significant shift from traditional campaign-focused strategies to holistic customer-centric journeys.
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How Intentional Swag Can Boost Event Impact and Sustainability
Today’s attendees are looking for more meaningful experiences, not just more items to add to their growing pile of unused swag. The era of mass-produced, low-value items handed to every passerby is quickly fading and being replaced by a more intentional model that prioritizes quality and environmental responsibility.
Read MoreAccelerating Growth and Impact at RainFocus
Founded in 2013, RainFocus made a fast mark on heavyweight shows like Oracle CloudWorld, VMworld, Cisco Live, and it’s gone on to have similar impact for the smallest events.
Read MoreThe Secret to B2B Event Success: The Virtual Sandwich Method
B2B event marketing has evolved beyond single, isolated touchpoints. Today's audiences expect ongoing engagement, flexibility, and personalization; and, as a result, traditional event formats are less effective on their own.
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EMS 2025: Nine Event Trends to Watch, from Creativity on a Budget to ‘Servant’ Sponsorships
The significance of forging partnerships and being intentional about building internal teams was underscored across a host of EMS 2025 sessions, with an emphasis on being transparent, fostering trust and leveraging the right teams for the right experience.
Read MoreHow Agentic AI Transforms Customer Engagement & Marketing Strategies By Ashleigh Cook, CMO at RainFocus
Agentic AI transforms customer engagement by moving beyond scripted responses to deliver autonomous, emotionally intelligent, and hyper-personalized interactions that anticipate needs, eliminate friction, and strengthen brand relationships across the entire journey from awareness to conversion.
Read MoreAgentic AI – Personalizing Experiences Beyond Chatbots
Agentic AI represents a new frontier in artificial intelligence—one that is redefining how businesses engage with their audiences through personalized, dynamic experiences. Unlike traditional AI-powered chatbots that reactively respond to user queries, agentic AI takes a proactive approach.
Read MoreTop Sustainability Trends for Business Events in 2025
From its humble beginnings as an Earth Day street festival in Dallas, EarthX has now grown into a large-scale, global environmental expo where governments, business leaders, and attendees gather to find environmental solutions.
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Sheena Lakhani, Director, PR and Communications
sheena.lakhani@rainfocus.comLearn about how RainFocus powers flawless experiences throughout the entire event lifecycle.
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