How Does RainFocus Compare to Other All-in-One Event Management Platforms?

During any major technology purchase decision process, third-party evaluations and comparison data are invaluable. Smart buyers rely on these resources to dig into whether a vendor’s offering truly reflects its claims. Reports from analyst firms and other trusted sources can be especially useful during the evaluation stage, after you’ve narrowed the field to a few contenders.

At RainFocus, we’re always proud of our seamless, fully integrated event management platform and its real-time engagement capabilities. But we were also excited to learn that RainFocus was just named a Leader in The Forrester Wave™: All-In-One Event Management Platforms, Q4 2024 report!

The report called out RainFocus’ “superior vision,” which “centers on delivering timely and personalized attendee experiences and helping clients maximize the value of the data these interactions deliver.” We believe these capabilities are even more important as the world moves away from third-party cookies and zero- and first-party data from events plays a larger role in marketing and sales strategies.

In addition to receiving the highest possible scores in the vision, innovation, roadmap, partner ecosystem, and community criteria, RainFocus also received the highest possible scores in 19 more criteria. These included event planning and setup, exhibitor and sponsor management, on-demand content, customer service and support, and 15 more. 

“RainFocus has an unrivaled ability to deliver complex tier-one events; it now marries this with capabilities to deliver tier-two and tier-three events,” the report said. “Its core strength resides in its ability to capture and maximize the value of attendee data by feeding it into the wider tech stack through unique partnerships with the likes of Adobe.” 

The Wave report, which thoroughly evaluated the “12 providers that matter most” among all-in-one event management platforms, recommended that buyers consider three overall factors: “the mix of events they run,” “the importance of event data,” and “integrations into the wider technology stack.” 

Of course, as a provider of unified event experiences, RainFocus accommodates events of all sizes and types — from the smallest internal meetings to global user conferences. Given the continued rebounding popularity of in-person events as well as the still vital role of virtual and hybrid offerings to increase attendee reach and engagement, our platform is equipped to meet organizations’ current and future needs. 

We were thrilled to see the report include event data and integrations as recommended platform consideration factors. 

“…[M]arketers must quiz vendors on their ability to capture and analyze attendee data and use it to deliver more personalized experiences,” the report said. “Leading vendors will be able to aggregate data across events and accounts, benchmark data versus peer data, and use AI to answer data questions, run predictive analytics, and make customized attendee recommendations.”

The data-driven insights that the RainFocus platform provides help teams personalize touchpoints for attendees, generate real-time analytics to make effective event decisions, and amplify the impact of every event. We know that for many organizations, budgetary pressures and a need to do more with less will make this data even more vital. 

Want to learn even more about how RainFocus stacked up against the top providers? A full copy of the The Forrester Wave™: All-In-One Event Management Platforms, Q4 2024 report can be accessed here.