News and Press
Latest Announcements and Updates
RainFocus Announces Annual Flagship Event Theme
INSIGHT 2026 kicks off on Nov. 5, centered on the theme of Connecting Journeys
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The AI Journal: AI: The Secret Weapon in Successful Event Marketing
In the fast-paced world of event marketing, the secret to success isn’t just a captivating brand experience, it’s the invisible efficiency that makes it possible.
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RainFocus Invests in an AI-Native Future
The company's current and future developments are fueled by their customer-centric business model
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Corporate Event News: Experts & Opinions: Quality Over Quantity–The New Event Swag Strategy
Rodney Hart, Vice President of Events at RainFocus, explores how event marketing is evolving from mass-produced swag giveaways to strategic, sustainable approaches.
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B2B Agility Podcast: Episode #61: How agentic AI can transform B2B event marketing with Travis Cushing, CPO of RainFocus.
Travis Cushing, Chief Product Officer at RainFocus, discusses how agentic AI is set to reshape B2B marketing, particularly in event-driven strategies.
Read MoreCorporate Event News: Experts & Opinions: Template to Triumph–Corporate Events Done Right
RainFocus Senior Vice President of Industry Strategy explores how event marketing templates can serve as essential tools for corporate event teams, enabling them to streamline planning processes, maintain brand consistency, and integrate event data with broader marketing strategies to accelerate customer journeys and drive measurable business outcomes.
Read MoreTSNN: What’s New in Trade Show Tech: Conference AI Debuts, Personify Rolls Out Mobile App Updates and More Industry Innovations
From AI agents to operational resiliency solutions, five event technology companies recently made significant announcements designed to streamline event operations and enhance attendee experiences.
Read MoreMarTech Cube: MarTech Interview with Ashleigh Cook, Chief Marketing Officer at RainFocus
Dive into how Ashleigh is redefining B2B marketing with journey-based strategy, AI insights, and deep alignment across the full customer lifecycle.
Read MoreMarTech Edge: The VIP Blueprint for Memorable, Exclusive Experiences
At corporate events, there is a need to curate exclusive experiences for VIPs, ranging from high-level executives and customer prospects, to influencers, celebrities, or long-time clients.
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Sheena Lakhani, Director, PR and Communications
sheena.lakhani@rainfocus.comLearn about how RainFocus powers flawless experiences throughout the entire event lifecycle.
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