E-Books and Guides
Discover Best Practices
Keep on top of the latest events and marketing trends with insights and best practices from thousands of events. Explore our library of ebooks and guides to learn how to level up your event strategy.

Grow Engagement and Pipeline with Data from Virtual and In-Person Events
Deliver a personalized experience that keeps customers engaged and coming back.
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Digital Transformation: Elevating Events and Beyond
Discover how digital transformation supercharges your events and learn about the essential first steps.
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Mastering Event Efficiency: Best Practices for Maximizing Your Budget and Delighting Your Attendees
Discover how leading event teams are making the most of their budgets to maximize efficiency and deliver engaging attendee experiences.
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Take a True Omnichannel Approach to Your Marketing: Tune into Event Channel Data
Learn how to turn event behaviors into actionable insights for marketing and sales with best practices from Adobe and RainFocus.
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Five Keys to Event Success in Any Economic Climate
Drive event success no matter what economic challenges arise with advice from event experts with experience in multiple industries.
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The Event Measurement Handbook
Track and achieve our goals for all of your in-person, virtual, and hybrid events.
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Hybrid Event Best Practices
Hybrid events provide unmatched flexibility for both event teams and their attendees. Learn new ways to optimize your hybrid event strategy with guiding principles, definitions, and insider tips.
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The Complete Event Pivot Toolkit
Event pivots are no cause for panic! Dive into RainFocus’ own event strategy to learn how we yielded impressive results from INSIGHT 2022 by pivoting to virtual last minute.
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RainFocus Stays On Top of Security to Eliminate Threats
Discover the measures RainFocus takes to ensure the safety and privacy of attendee data.
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