Field Marketing
Standardize and Scale Every Event
Whether your annual field marketing schedule calls for 10 events or thousands, RainFocus makes it simple to build, deliver, and measure every event. Set up your sales and marketing teams for success — faster.
Execute Seamlessly, With Full Performance Visibility
Built-in templates, controls, and integrations help scale field marketing across geographies, teams, and programs. Precise measurement gives insights into performance. RainFocus gives event teams at the world’s leading organizations everything they need.
Faster Launches, Localized
Tailored Content
Help regional teams launch events quickly. Deploy pre-approved templates, workflows, and branding while maintaining centralized control.
Real-Time Insights
Track attendance, engagement, and pipeline impact by event stop, region, or segment. Optimize performance in real time with bidirectional martech integrations.
Branding Consistency
Get a complete central view of all field events. Specify permissions and controls to uphold brand standards and maintain on-target messaging within localized content.
Boost Attendance With Personalization
Deliver more relevant communications, from registration flows to dynamic post-event emails. Personalization is guided by attendee data for maximum resonance.
Curate Memorable VIP and Invite-Only Experiences
Create exclusive executive events, closed-door roundtables, and high-touch account experiences. Secure, invite-only access and customized follow-up provide an elevated experience.
Tie Every Event to Your Pipeline
Sync event data directly with your CRM, MAP, and/or CDP. Every field marketing interaction feeds your pipeline, reporting, and nurture programs.
Dive Into Performance Data Details
A single dashboard tracks performance by territories, account owners, personas, and event types from one dashboard. Plus, RainFocus’ Global Attendee Profile provides deeper insights for smarter event optimization.
Build Agility and Speed Across Programs
RainFocus provides the flexibility and efficiency needed to scale field marketing. Give your teams more time to spend on building relationships, driving pipeline, and delivering value.
Let’s elevate your field marketing program
One platform has all the tools to create meaningful connections with business impact.
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