5 Essential Elements of Successful Video Streaming for Events
5 May 2021 | Heather Pryor | 3 minutes
Video streaming has taken on a whole new role in the production of events in 2021. As teams ramp up for a future filled with hybrid audiences, they are exploring new ways to stream and market their video content. With so many options available, finding a video streaming provider can be both exciting and nerve-wracking. In honor of our newest product release, RainFocus Media Suite, we’ve put together this blog post to outline the key components of a successful video streaming solution.
- Extensive Data Collection and Insights
It’s no secret that virtual events yield more data than physical events. Having a video streaming tool that can capture every single interaction during a session is an absolute must. Along with having a clear picture of who has attended each session, look for a solution that can provide you the following insights:
- Number of times a video is displayed
- Number of times a video is played
- The percentage of the video that is watched
- The average time a video is watched
- Devices a video is watched on (to help you determine whether mobile is more effective)
- What brand of devices are being used to watch videos
- Current viewers
Having this information readily available will enable you to qualify prospects, gauge customer interest, determine which sessions are most popular, and help you prepare better for your upcoming events.
- Ease of Integration
Consider what you’ll do with all of your session data once you have collected it. If you plan to share your data with your Sales and Marketing teams, you’ll need a solution that will integrate seamlessly to provide real-time insights. Some solutions are easier to integrate than others. Search for a solution that can provide a transparent experience for your different stakeholders.
- Real-Time Updates
Many streaming solutions fall short in real-time analysis. Unfortunately, we’ve heard horror stories from teams who did not get their session data as quickly as they had hoped and were unable to make changes when they mattered most. Insights are like puzzle pieces; having all of your insights in place in a tidy dashboard will enable you to make real-time decisions based on the bigger picture.
- Security and Reliability
Without the assurance of complete security, even the most impressive streaming solutions can fall short. When selecting a video streaming tool, seek a solution that meets the latest GDPR and CCPA requirements and is ISO 27001:2013 certified. Additionally, your video streaming tool should scale to meet the demand of a larger audience with ease, given virtual events typically have 4-6x the number of attendees that in-person events do.
- Flexible Branding
Last but not least, seek out a solution that can be branded to match the look and feel of your event. Can the video player be embedded into your event webpage? Do the colors coordinate with your event’s theme? Even the smallest details can make the video experience feel disjointed from your event.
In addition to having all of the qualities listed above, our new Media Suite pairs perfectly with our data and analytics offering to ensure that event teams have easy access to all of the streaming data they need for any event. Because it’s housed in the RainFocus platform, Media Suite is managed alongside all other aspects of your event for a quicker and easier planning process. Powered by the latest and greatest video technology, this solution empowers event teams to harness streaming in all forms — live, simulive, or on-demand — to create the ultimate attendee experience and ramp up engagement.
Learn more about RainFocus’ Media Suite by requesting a demo here.