Four Ways to Maximize Event Planning Through Content Analysis
13 Nov 2019 | Heather Pryor | 3 minutes
Content analysis is all about taking a strategic approach to planning. If your goal is to provide your attendees with the best experience they’ve ever had, you have to understand the experiences they’ve had previously.
Insights from recent events will guide your content decisions and help you to build a phenomenal event journey for each of your attendees. The following guidelines will help you unfold the insights from your last event:
1. Session Attendance Tells All
Discover what is drawing in the masses by looking at your session attendance. With RainFocus’ Report Builder and Insight Dashboards, you can clearly analyze which sessions are being attended and which are not. Ask yourself the following questions as you look at your data:
- Which sessions are getting the most attendance?
- Do certain speakers bring in more people?
- Do certain topics attract more attendees?
- Which sessions have very little attendance? Why could that be?
Sessions with very little attendance may have boring titles or attendees might have perceived your sessions to be irrelevant. Just as important as knowing what to include next year is knowing what not to include.
Examining session attendance is a start, but to truly understand what happened at your event you must take a closer look at your audience.
2. Determine Ideal Content by Persona Attendance
Each person who attended your event had a unique persona. Looking at the personas of your previous attendees will help you determine which topics might be of interest for future attendees. Do the following when analyzing your attendees:
- Start by grouping attendees together by their job title, track selection, organization size, or age (you can see all of this information within the RainFocus Report Builder).
- Determine who is your largest audience.
- Ask yourself, what is this audience most interested in?
- Decide, what does that particular group need to have a quality experience next year?
- Repeat steps three and four for each of your smaller groups.
Once you have figured out exactly what each of your attendee groups needs, it’s time to take another look at your sessions.
3. Consider the Complexity of Your Sessions
Are all of your sessions tailored toward a certain level of expertise? Many conference-hosting companies separate their sessions into beginner, intermediate, and expert sessions. Consider which of your sessions could be built out to provide attendees with even more information at your next event. The easiest way to give relevant recommendations to attendees is by offering more complex sessions each year (if they chose to attend beginner sessions last year, offer the intermediate sessions to them this year).
4. Utilize Speaker Survey Results to Build Out Future Content
Finally, once you’ve strategized ways to use your attendee and session insights, your final measure should include reading through your speaker surveys. How can you apply attendee feedback to what you’ve learned from your conference data? Similar to session and attendee data, speaker survey results can also be accessed from the Report Builder. Using survey insights to revise your plan is a good way to ensure you’re on the right track towards giving attendees what they actually need and want.
For more information on how RainFocus enables you to get better insights from your event request a demo.