Recapping RainFocus INSIGHT 2025

Each year, RainFocus INSIGHT provides events and marketing leaders with a place to gather with their peers, learn from subject matter experts, and have fun. Our 2025 conference did not disappoint! 

With over 200 meetings attended with each other, our attendees truly embraced this year’s theme of “Elevating Relationships.” These meetings, combined with a range of informative keynotes and track sessions, special evening events, and plenty of familiar faces, made for the best INSIGHT experience to date. 

The event is always full of exciting announcements from RainFocus. If you couldn’t make it to INSIGHT or just want to review a few big takeaways, here are a few things we revealed in the keynotes: 

RainFocus Announcements From INSIGHT

1. RainFocus will launch agentic AI to answer attendee questions. In their opening keynote address, RainFocus president Doug Baird and CEO JR Sherman explained that by already combining event data with CRM and MAP insights, RainFocus is uniquely equipped to train AI to personalize experiences throughout the customer journey. This new functionality was later demonstrated by RainFocus CPO Travis Cushing in his Thursday morning keynote.
2. RainFocus’ current AI-powered solutions are rapidly advancing. In 2024, RainFocus launched AI-powered reports, survey analysis, and recommendations. These recent additions, which have won early praise from clients, have been continually improved and promise to further increase efficiency throughout the event planning process.  
3. Becoming RainFocus Certified just got a whole lot simpler. RainFocus’ education design team launched RainFocus Configuration, a collection of courses that will allow users to train on relevant modules. They have expanded the courses available and made certifications specific to bundles, enabling teams to become certified in the skills that are most important to them. 
4. RainFocus’ branding profiles and templates will streamline event execution for individual planners. During his keynote, Cushing illustrated how easy it now is for planners to select the components they need for an event and set it up from start to finish. These features, which are designed with field marketers in mind, enable RainFocus users to deliver thousands of unified events with a single platform.  
5. On-site hardware is now located regionally worldwide. RainFocus has invested in hardware in various countries throughout the world to speed up shipping and reduce costs for clients. 

More INSIGHT Highlights 

RainFocus clients and partners played a significant role in the success of the event, whether they served as speakers or provided services that enhanced the attendee experience. Our survey results showed that attendees especially liked the following:

Client-Led Breakout Sessions

With 75 sessions, attendees had a variety of topics to choose from. As always, our client case studies were among our top-attended sessions. A few of the products clients highlighted included RainFocus’ AI, Live Tables, integrations, meetings management, and personalization capabilities. 

Panel Discussions

The conference featured five panel discussions featuring the world’s most renowned events and marketing leaders. The panels covered what to expect as a new RainFocus user, how to grow your event career, tips for analyzing mass amounts of data, and how to use AI to drive customer journeys. Each of our panels was recorded for those who missed out.

Sponsor Activations

Finally, our sponsors supplied a range of valuable experiences that enhanced INSIGHT:  

• ATWM supported the hotel arrangements and supplied snacks and massages throughout the event.  
• VDA brought our event design to life and had a sustainability booth where attendees could reuse event supplies to create artwork. 
• Wicket partnered with RainFocus to enable facial authentication for quicker check-in. 
• Storycraft Labs hosted their signature Experience Profile quiz to help attendees select sessions and find like-minded peers. 
• Fill it Forward offered reusable water bottles, which allowed attendees to give every time they filled up.
• Mixhalo facilitated AI-powered audio translations, transcripts, and audio streaming.
• Komo brought trivia, Q&A, and voting to the mainstage.
• Voxo supplied the technology used to record and create AI summaries for all of our session content. 

Stay tuned for more highlights from a memorable conference. In the meantime, you can access session summaries and videos by visiting the INSIGHT website.