<strong>The Year in Event Marketing and Management: Our Most Read Blog Posts of 2022</strong>
27 Dec 2022 | Heather Pryor | 4 minutes
In 2022, we covered a lot in the RainFocus blog, from industry predictions to hybrid event management best practices and everything in between. We also continued our popular Conversations series, which features interviews with RainFocus’ own thought leaders, and introduced a few of our own events.
With an exciting year in the events industry coming to a close, we’d like to count down our top five blog posts from 2022. Here’s what other readers found most interesting:
5. “Conversations: Ashleigh Cook on the Importance of Holistic Event Data and a Marketing Partnership”
Part of our Conversations series, this post with Ashleigh Cook, our SVP of marketing, outlined the evolution of marketing and events over the past year. Cook explained that event measurement became paramount to marketers as new metrics surfaced from virtual events. Obtaining more data from events was listed by Tradeshow News Network as one of the top five trends to watch in 2023. We also covered some key related questions: How can teams make sure they are maximizing their usage and analysis of their data? What is the role of event content in the buyer’s journey? How should all that content be personalized and curated?
This informative post explained who typically attends INSIGHT and what types of networking opportunities were available at the 2022 event (which was pivoted to a fully virtual event). For those planning to attend INSIGHT 2023, these opportunities and more will be available. You’ll have a chance to meet with product owners, certified RainFocus users, and peers from some of the largest event-hosting organizations. In 2023, attendees will be able to communicate in person or online using our very own Attendee-to-Attendee Chat feature. (Visit rainfocusinsight.com to learn more and register for INSIGHT 2023!)
Earlier this year, we launched RainFocus On Demand. In this post, VP of Events, Rodney Hart introduces RainFocus On Demand as a free resource designed to help anyone who is involved with events and wants to be at the forefront of industry trends and innovation. Hart answered common questions regarding the purpose, structure, and plans for RainFocus On Demand. This offering will not replace our in-person events. Rather, the On Demand resource will enhance attendees’ experiences with the RainFocus brand by recommending sessions that might be of interest based on past behaviors. RainFocus On Demand users have the option to watch their favorite sessions, sessions they’ve missed, and new sessions — all in one place.
Personalization is considered one of the first important steps for optimizing check-in and registration. In a recent Event Industry News article, Elle Chan, co-founder and co-CEO of Trademark stated, “Personalization features help attendees categorize themselves and select event components that are most relevant to them.” For event planners looking to improve their registration for 2023, our blog post “How to Create an Ideal Event Registration Experience” offers practical guidance on how to personalize attendees’ journeys and handle high volumes. With tips and best practices for everything from branding to self-service registration updates, this quick read will have you reimagining your registration strategy.
1. “We Are Building the Future Together”: Doug Baird and JR Sherman Kick Off INSIGHT 2022 With Event Industry Predictions
Finally, our most read blog post of 2022 includes lessons and predictions shared by Doug Baird and JR Sherman during our INSIGHT 2022 conference. In this session recap, you’ll discover how customers’ expectations of events have changed and what it takes to keep up with the constant evolution of events. As event organizers begin bringing on more technology to meet this evolution, attendees may encounter a “clunky” customer experience if the right technology is not in place. Baird and Sherman discuss the importance of having a single platform for every event experience. They also explore important features of such a platform, including flexibility, personalization, marketing integrations, and cross-event measurement.
We have plenty planned for 2023! In the meantime, catch up on any blog posts you may have missed this year, and learn more about what’s available at INSIGHT 2023.