Event Data Measurement and ROI
The UEM Model — A Roadmap For Rethinking Your Events
5 Nov 2018 | RainFocus | 2 minutes
Alice – “Would you tell me, please, which way I ought to go from here?”
Cheshire Cat – “That depends a good deal on where you want to get to.”
Alice – “I don’t much care where –”
Cheshire Cat – “Then it doesn’t matter which way you go.”
― Lewis Carroll, Alice in Wonderland
This small exchange between Alice and the Cheshire Cat sums up beautifully the challenges event teams face today. Event teams are so focused on running, that knowing where and why they are running is often a mystery. Combine this with the ever mounting pressure to grow your events and deliver meaningful ROI to the business and you have a high-stress job with no clear way to make it better. Grasping for meaningful improvements, teams focus on perfecting the registration check-in experience or incorporating the latest technology only to be rewarded with the same unanswered question. How do I improve my event experience, streamline operations and deliver meaningful ROI?
Introducing the Unified Event Marketing Model – UEM Model
Through years of event management experience, industry research and market analysis we have developed a model which is intended to provide event teams a compass to navigate the challenges of growing your event marketing. The UEM Model provides a way for teams to determine where they are today, see a path to growth and begin the journey towards Unified Event Marketing. Each level delivering a greater impact on the business and audience while simplifying your ability to manage the complexities of your event marketing.
The UEM Model contains five stages over three key pillars. Each pillar outlines the required competencies and skills required to be successful at that given stage. Over the next several weeks, we will focus on the various pillars and guide you through leveling up your event strategies.
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